Toys & Games

The global toys & games market is projected to reach US$120 Billion by 2023 at a CAGR of 4% during 2017-2023. The rise of dual-income families in developed countries and the increasing income levels of parents in emerging regions such as Asia-Pacific, Latin America, the Middle East and Africa contributes to the growth making these regions a lucrative playground for counterfeiters; This is a nightmare for every parent as inferior toys endanger the safety and well-being of their children.

Why Toys & Games Attract Counterfeiters

• Counterfeit toys & games allow offenders to skip the intensive innovation, design & development, testing, certification and marketing aspects that original brands invest heavily in. 

• Differentiating between a branded genuine toy and a knock-off disguised to pass off as one is challenging for parents and consumers. 

• Online marketplaces, social media, rogue websites, fraudulent mobile apps and convenient ways to process payments make it easy for counterfeiters to sell sub-standard toys & games for a profit while staying anonymous. 

The obvious consequence of counterfeit toys & games is loss of sales for toy manufacturers, which eventually lead to loss of employment opportunities. However, product authenticity  is so much more than protecting revenues for the toys & games industry, it’s about protecting the lives of children worldwide. 

Toys from reputable toy manufacturers are subject to stringent regulations to ensure safety, but these standards are usually ignored by counterfeiters to save costs and maximize profits. The end-product is often of poor quality and unsafe - possibly containing small, sharp and/or loose parts which may fall off during play and become a choking hazard for children; Toxic paints and adhesives, carcinogenic plastics, and poor electrical wiring that cause electric shocks have also been discovered in sub-standard toys putting the health and safety of families who are exposed to them at risk. 

Reyal offers brand protection and product authentication on a wide variety of toys and games packaging materials including paper, plastic, aluminium, stickers, labels and threads for brand protection across multiple product categories. 

Make safety at playtime unquestionable.