Consumer Goods
Consumer goods is the new luxury goods for counterfeiters. Reyal ensures your brand isn’t their next target.
High value luxury products used to be the main target of counterfeiters, but that is an out-dated reality. Today, any product that can be manufactured at a low cost and sold for high profits is at risk. Fast-moving consumer goods (FMCG) fit this category and counterfeiters are always looking for new ways to infiltrate the multi-billion industry.
Any recognizable brand is at risk of being replicated globally, especially in emerging markets which are less regulated and have a growing demand for FMCG goods due to a rapidly expanding urban population. Small factories are emerging to manufacture counterfeit goods, create fake labels and packaging, and fill original packaging with lower quality versions of its intended product. Online marketplaces make it easy for them to reach and sell their inferior goods globally to unsuspecting customers.
The long lead time it takes brand owners to collect brand infringement evidence and take legal action hinders the effectiveness of their brand protection strategy. The most effective anti-counterfeit method for the FMCG industry is a solution that can be applied to multiple packaging materials, keep up with the product’s short life cycle and continuously shorter time-to-market.
Reyal offers highly secured product authentication on a wide variety of packaging materials including paper, plastic, aluminium, stickers, labels and threads for brand protection across multiple FMCG product categories.
Your customers deserve to have unquestionable confidence in the authenticity of the products they use and consume daily.
DID YOU KNOW?
20%
FMCG brands account for 1 in 5 of the most counterfeited products globally
44%
Annual market growth of counterfeit FMCG goods
Most popular FMCG counterfeits:
o Wine & Spirits
o Tobacco Products
o Food & Beverage
o Edible Oils
o Honey
Reyal Brand Protection & Product Authentication Platform
The counterfeit protection solution for brands that want unquestionable confidence in their products. And will settle for nothing less.
Key Advantages
Applications
TOBACCO PRODUCTS
Counterfeit cigarettes produced in unauthorized factories and sold in the black market are not just illegal, but contain substances that range from weedkillers, metal splinters, dead insects and rat faeces as they are not subjected to the strict regulations of legitimate tobacco companies.
WINE & SPIRITS
Alcoholic beverages are highly taxed, making it a prime target for counterfeiters to make a profit by offering cheaper, but fake versions of popular drinks.
OLIVE OIL
Reports show that the majority of olive oil on the market are poor quality or fraudulent, and well-known brands face the challenge of adulterated oils sold under their brand. Consumers who pay a premium price should not be disappointed by a mislabeled, sub-par product.