Automotive
Take counterfeiters off the road with Reyal.
The average car requires over 1800 separate components to operate, each one either manufacturer-produced or manufacturer-approved. That’s 1800 items that counterfeiters could replicate and sell making the industry a highly lucrative gold mine for inferior goods.
The fatal potential for personal injury of counterfeit goods is a constant and major product liability threat to automotive brands. A difference of just an inch on a tire could cost lives.
Counterfeit parts may also lead to higher customer service and warranty costs if authorized dealers are unable to distinguish a fake from legitimate part by outer appearance, and repair under warranty a car with faults caused by counterfeit components that seemingly have authentic parts installed.
Reyal can help accelerate and strengthen your brand protection efforts to ensure the quality, safety and authenticity of your automotive parts is unquestionable.
DID YOU KNOW?
US$45B
Value of global counterfeit vehicle parts market, expected to double by 2022
€2B
7.5% of sector’s sale lost annually to counterfeit tire
and battery sales in the EU
20%
1 in 5 traffic accidents caused by
counterfeit parts in India
Reyal Brand Protection & Product Authentication Platform
The counterfeit protection solution for brands that want unquestionable confidence in their products. And will settle for nothing less.
Key Advantages
Applications
TAIL LIGHTS
Automotive components are the 3rd most counterfeited products after luxury goods and tobacco; Repair parts such as head lamps, tail lamps, bumpers, windshields, oil and water pumps are among the most popular.
AIR FILTER
Counterfeiters love high value-added products which are easy to copy and have a high turnover rate; Air filters fall into this category.
BRAKE PAD
Tests comparing real and fake brake pads revealed that cars equipped with inferior pads took significantly longer to come to a stop and started to disintegrate much earlier during standard testing.